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Selling on Instagram

You can sell your products on Instagram by tagging them when they appear in posts you place on your Instagram account.

Customers who find these tagged products can then tap a link to view and buy a product in your online store, as shown in the example below.

Eligibility requirements

To use this Instagram feature, you'll need to meet the following requirements (these are set out by Instagram)

Once you have fulfilled the above requirements Instagram will review your account (this will take a few days). You'll receive a notification from Instagram once the review is complete.

After approval you'll be able to turn on product tagging through your Instagram settings.

Creating a Facebook catalogue

Click here to learn how to create a Facebook catalogue.

Next steps

Make sure your account conforms to the other eligibility requirements listed at the top of this page and await a notification from Instagram that your account has been approved for product tagging.