Can I show my product pricing without VAT in the price?

If you don't want to show VAT in the price that is shown to your customers when they view your products you'll first need to make sure that you have indicated that you are VAT registered in your account. This is done by navigating to Settings > VAT Settings. For the question Are you VAT registered? you'll need to have indicated Yes.

Once you select you are VAT registered, more settings will appear beneath.

There are 2 settings you can change, as indicated by the arrows below.

The first Show prices with VAT to website visitors enables you to not show prices with VAT to any of your customers.

The second Show prices with VAT to trade customers logged in means that to normal website visitors, prices will be shown with VAT, but to visitors who are logged into a trade account, VAT won't be shown in the price.

Make your changes and click the 'save changes' at the bottom of the page when you are done.