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SEO settings

Using the SEO settings page of your account you can configure SEO meta tags for your home and ecommerce pages and verify your website with Google Search Console, Bing Webmaster Tools or another provider. To access this page select Settings > S.E.O. from the menu.

• Where to enter SEO meta tags provided by Google Search Console or Bing Webmaster Tools
• Configuring SEO tags for your website’s home and ecommerce pages


Where to enter SEO meta tags provided by Google Search Console or Bing Webmaster Tools

To verify your website with Google Search Console, Bing Webmaster Tools or another provider use the ‘SEO Tags’ section at the top of the SEO settings page:

Important!

Please do not use these fields for any content other than meta tags as they can interfere with the display of your website.

For instructions on how to obtain the meta tag from Google Search Console click here.

For instructions on how to obtain the meta tag from Bing Webmaster Tools click here.

Enter the full meta tag exactly as it is provided into the appropriate box. For example the tag provided by Google Search Console would look something like this:

In the ‘Custom Meta Tag 3’ field you can enter a custom meta tag from another provider (e.g. Pinterest).

Once you have finished inputting your information select save changes.


Configuring SEO tags for your website’s home and ecommerce pages

Use the ‘Configure The SEO Tags For Your Website's Fixed Pages’ section to configure your meta tags for your home page and your ecommerce pages. These meta tags are used by search engines to know what information the webpage contains, so they know what information to display. In this section you will see the page name and description for each of the pages you can edit the meta tags for:


Home page

Your home page is the first page on your website that a visitor will see when they type your domain name into their browser search bar. In terms of onsite search engine optimisation your home page is probably the most important page of your website. A lot of the content generated on your home page will be derived from other parts of your site, such as ‘featured categories’ or ‘featured products’. Because of this you will need to analyse the page and see which parts of the content can be optimised.


Ecommerce pages

Your website is a collection of a number of different types of pages, such as the home page, text pages you create and product and category pages. In addition to these types of pages are ecommerce pages which provide the ecommerce function of your website, for example, the ‘checkout basket’ page or the ‘account login’ page.


Click on the page name to open a box to add your new tag details:


Meta title

In the ‘Meta Title’ field enter the title of your website page. This is shown in the browser:

The title also appears in search engine results as the title of the entry:

Your meta title should be around 70 characters in length with your site’s main keywords/keyphrases at the start of the tag.

Try not to use the | or : symbol to separate text segments. Use the - or , symbol instead.


Meta keywords

The ‘Meta Keywords’ field is no longer used by search engines to determine rankings. Therefore, filling out this field is not necessary, and it is recommended that you don’t.


Meta description

The ‘Meta Description’ field is used to enter a description of the website page’s contents.

Search engines use this field to display a text snippet about the page in search engine results:

Take time to consider a meta description tag for your home page as it can encourage people to click on your website.


Once you’ve finished editing your tags select save changes.

Please note!

Changes that you make to your website’s meta tags will not show in search engines immediately as search engines don’t check every website everyday. The changes won’t show until the search engine next checks your website which can take anywhere from 2 days to 2 weeks.