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How to create and manage product variations

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Creating variations can be daunting. Please read the instructions below carefully but if you need help with anything please do get in touch with us.

When you have a product that is available in variations, for example different colours or sizes, then you don't need to list each variation as a separate product. Instead you can create what we call variations on the main product.

On your front end website the user will then just view the main product and select their variations from drop down lists (like shown in the example below).

In this example you can see the product is available in different sizes, colours and lengths.

When your customer clicks on one of these drop downs they'll see the available options.


You can do quite a lot with variations. Variations can have their own stock levels, they can have their own pricing and - if you use weights - you can set delivery weights for each variation too.

You can use any type of variation.


Adding variations to a product

1. When adding/editing a product you'll see a section 'product variants'.

2. Click here and you'll see a new section appear.

3. In the ' option name' box you would write the type of option available. It might be Colour or Size or it might be something else.

In the ' available options' box you would write the actual options available, separating each one you type with a comma e.g. Blue, Black, Green.

4. When you click the 'option name' box you'll see you are able to select from common option names...

alternatively you can type your own name into the box.

5. If typing in your own name then hit return on your keyboard when you've entered it.

6. Next type in the available options and type in each one with a comma. You'll then see they appear like in the screenshot below.

7. If your product is available in another type of option then you can click the '+ add another type of option available' link and this will add in another section.

So you may now have something that looks like the below.

8. Next you'll see two tick boxes.

Are all the variations available in all of the possible combinations?
If the product comes in all the different combinations available then you can leave this box ticked. If it doesn't (in the above example maybe the 'Large' version only comes in Plastic) then you need to untick the box.

Do you need to enter separate prices, SKU codes or weights for the variations?
If your variations come in the same price or weight as the main product then you don't need to tick this box, if you do want to specify a separate price or delivery weight then put a tick here. If you want to manage stock values for each variation you'll also need to tick the box.

9. If you have unticked the first box or ticked the second box you'll now see a new section which has two functions described below.


Configuring the variations

1. You'll only need to do this if you have unticked the first box. You'll now see a new section...

2. You can see here that each of the option names is the header for a column and then there is a drop down list in each column too.

3. Lets say that you want to make the following combinations available

The Blue is only available in Small but Any Material
The Green is available in Any Size but only in Wood
The Black is available in Any Size and Any Material
The Pink is only available in Large and either Wood or Plastic

4. Every row in the table in the new section represents an individual combination available. But if something is available in all of the different options (like all of the sizes) then you don't need a row for each one, instead you can use the 'all variants' option. You click the '+create another variation' link to add in a new row to the table.

5. Using the above example when you create your variants you'll now have something that looks like the example below.

You'll see that we have used the 'all variants' option to represent 'Any Size' or 'Any Material'.

We've had to create two rows for pink because its available in either Wood or Plastic (but not Metal).

6. If the product came in any combination you could set it up like the screenshot below.

There's just one row with 'all variants' selected in each one.


Entering separate prices, SKU codes and weights.

If you've ticked the second box and said you want to enter different pricing etc. then the table that appears beneath will look slightly different.

You'll still need to make sure that your variants are configured how you want them (by following the instructions above).

You'll see that you are able to enter a separate SKU, Price, Weight or Stock Quantity for every combination available.

Once you've done this then you may end up with something that looks like the below.

You can leave a field blank if you want the combination to use the value you've already entered for the product.


Entering GTINs for variations

If you have the GTIN field enabled on your account then you'll be able to enter a GTIN for each variation, as shown on the example below.


Automatic image change

The other column you can use is the 'image' column. You can use this to select an image (from the images you have uploaded for the product) that should be displayed in the main image area (when the customer is viewing the product) when they select a particular combination.

When the customer selects a particular option from the drop down you can select to change the main image that is displayed on the product page (indicated in the example below with the red arrow).

To do so, select the appropriate image (from the product images you have uploaded) from the drop down.


We Can Help!

Creating variations can be daunting. If you need any help with variations then please do get in touch with us.