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Printful

Printful is a print on demand platform that allows you to import products to list on your ShopWired store. When a customer buys one of those products Printful automatically fulfils the order.

A short video explaining how Printful works can be found below:

Install the Printful app to connect your ShopWired account to Printful to import products and automatically send orders to be fulfilled. To install the app select APPs > Available APPs from the menu. Find and select the ‘Printful’ app and select INSTALL THIS APP.

Connecting to Printful
App settings
Delivery rates
Importing products
Order fulfilment


Connecting to Printful

In order to use this app you’ll need a Printful account. If you don't already have an account then you can open one here.

Once you have opened an account you'll then need to create a new store. From the left menu of your Printful account, select Stores and choose the Manual order platform/API method:

You'll be asked to enter the name of your store, which can be anything you decide.

Then, still in your Printful account, select Settings from the left menu and under the 'Stores' submenu select API.

From the 'Choose store' drop down list, select the store that you want to connect to ShopWired. Then click Copy next to the API key:

Next, return to the Printful app within your ShopWired account and paste the API key into the API key field, as shown below:

Click to add the API key. On completion you'll see a success message that the store has been connected successfully.

If you want to add additional Printful stores to your ShopWired account you can do so by repeating the process above, this time using the 'Add API Key' section in the Printful app.

You're now ready to start configuring your settings and importing products.


App settings

There are 3 main settings that you can configure within the Printful app on ShopWired.

Shipment confirmation emails

If you'd like ShopWired to send an email to your customer when an order they have placed has been shipped by Printful, change the Send an email to the customer when the order status is changed to shipped setting to On. You can configure the contents of this email on the order status emails settings page within your ShopWired account.


Sending retail costs

If you're shipping orders internationally, you should activate the Send retail costs to Printful when exporting orders (used for international shipments) setting so that Printful will declare the amount that the customer paid for the items in the shipment on any applicable customs declarations.


Sending orders

When a customer places an order on your ShopWired store, the details of the products ordered will be automatically sent to Printful.

Draft orders - when orders are sent to Printful as draft you will need to manually confirm the order details and make payment for the order within your Printful account before Printful will fulfil the order and send the items to the customer.

Pending orders - when orders are sent to Printful as pending you won’t need to manually confirm order details as Printful will automatically fulfil the order and charge the payment method that you have on file in your Printful account.

When the setting is enabled orders are sent to Printful as pending, and when the setting is disabled they are sent as draft.

If you select to send orders as pending but do not have a payment method set up within your Printful account, orders will be sent as draft and an email will be sent to you by the app to notify you.


Delivery rates

Printful has two delivery methods, Flat Rate and Express.

Delivery times will vary depending on the location of the item that's being fulfilled and the customer's shipping address. Please check the Printful website for more details.

The shipping charge for items will also depend on the fulfillment location and customer's shipping address. At the moment, ShopWired does not support automatic calculation of shipping charges for orders containing Printful products, and you will need to manually configure your shipping rates within your ShopWired account. This is functionality that we will be building later in 2021.

For each shipping rate that you configure, for each shipping zone enabled in your ShopWired account, you'll need to manually match it to one of the two Printful shipping services.

Within the Printful app in your ShopWired account, open the 'Delivery Rates Mapping' section and select a corresponding Printful shipping rate for each delivery rate. This should look similar to this example:

Where you do not map a delivery rate to a Printful shipping service, the order will still be sent to Printful for fulfilment, but the Flat Rate shipping service will be chosen by default.

Once you have finished mapping delivery rates, remember to save your changes.


Importing products

Products that you want to sell on your ShopWired store must first be configured within your Printful account.

For more information on selecting and configuring products, please refer to the Printful Help Guides.

When configuring products within Printful, ensure that they are added to the store that you have connected to the ShopWired app.


Selecting products for import

When you're ready to start importing products into ShopWired, navigate to the Printful app in your ShopWired account and open the 'Import Products' section. Each product that you have configured in your Printful store will be displayed for you to import into your ShopWired account.

For each product you'd like to import into ShopWired, tick the 'Select' tick box, as shown in this example:

When you've selected all of the products you want to import, click the 'Import Products' button at the bottom of the table.

If you've selected a lot of products to import then the import process may take a while. An email will be sent to your ShopWired account email address once the import has finished. Before amending the imported products in your ShopWired account you should wait for this email as the product import process might appear to be completed while it is still in progress.


Amending imported products

Products imported from Printful should be amended once imported to add additional information where necessary.

For example, you may want to consider adding the following information about the imported products:

• Adding at least one category
• Adding a product description
• Adding a recommended retail price

These changes can be made to the products you've imported through your ShopWired account in the normal way.


Order fulfilment

When a customer places an order on your ShopWired store and the order contains at least one product imported from Printful, details of the order will be sent to Printful (if the order also contains products not imported from Printful, those products won't be sent with the order details).

Printful are then responsible for fulfilling the order and sending the item(s) to your customer.

Orders will either be sent as draft, meaning you will need to manually confirm and pay for the order from within your Printful account, or pending, meaning the order will be automatically confirmed and payment taken from the credit/debit card stored in your Printful account. The status of exported orders is determined by how you choose to configure the setting for orders in the app settings section.

Where an order fails to export to Printful, it will be displayed in the 'Order Export Errors' section of the app:

From this table you will be able to see the reason the order failed to export. Orders that have failed to export will need to be manually created within Printful in order to be fulfilled.