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Launch checklist

To assist you in completing a successful launch of your ShopWired store we've prepared the checklists below for you to follow.

There are two checklists, one for if your ShopWired store is a brand new website, and the other for if you have moved to ShopWired from another provider.

These checklists assume you have covered the basics of adding products, categories etc. - for assistance with those items please consult our setting up your store help guides.


Launching a new website

• Make sure you have created any necessary content pages on your new webiste (like About Us or Terms & Conditions) - see here

• Check all the links on your website's menus to make sure that they work and link to the correct page - see here

• After setting up your payment gateway, complete a test purchase to make sure it works correctly

• Make sure you have delivery rates setup for all basket scenarios - check out our guidance here

• Install Google Analytics for visitor tracking

• Install conversion tracking code (if in use)

• Make sure you have entered any appropriate SEO tags for your pages (such as the title tag and meta description tag for your home page) - see here

• If you use Facebook advertising - install the Facebook Tracking Pixel

Change the DNS on your domain name to point to the ShopWired servers

Generate an SSL certificate for your website

• After launching your website we'd recommend utilising Google Search Console

Launching an existing website

• Make sure you have setup 301 redirects if any page URLs have changed

• If necessary, customise your website's 404 error page in case your website has any broken links

• Make sure you have copied across or adding any existing content pages to your new webiste (like About Us or Terms & Conditions) - see here

• Check all the links on your website's menus to make sure that they work and link to the correct page - see here

• After setting up your payment gateway, complete a test purchase to make sure it works correctly

• Make sure you have delivery rates setup for all basket scenarios - check out our guidance here

• Install Google Analytics for visitor tracking

• Install conversion tracking code (if in use)

• Install any third party Javascript or other scripts that are present on your existing website (including live chat) - see here

• Make sure you have entered any appropriate SEO tags for your pages (such as the title tag and meta description tag for your home page) - see here

• If you use Facebook advertising - install the Facebook Tracking Pixel

• If your website has a good position in search engine results make a note of your website's current positions for your keywords so you can check them after launch

Change the DNS on your domain name to point to the ShopWired servers

Generate an SSL certificate for your website

• After launching your website we'd recommend utilising Google Search Console